It is very important to make some distinction between galleries
selling work, and gallery exhibition. In the United States, the two are fairly
separate, which is unfortunate. Here, museums, universities, and arts
organizations are largely the venues for exhibition shows, and galleries are
stores for selling work. Exhibition shows have greater weight, because of the
absence of the commercial primary goal.
Being seen is the beginning of any fine artist’s career. There is
nothing worse than being invisible, especially if an artist deserves to be
seen. This value is usually provided by sales history. Fine artists who manage
to get shown, and appreciated, but do not sell work get to die just as broke as
those who are never seen. They all compete for the same service and
construction jobs, the same teaching positions, etc.
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There are several
layers of consideration when trying to make comparisons in the “arts”. One
problem is “performance” getting lumped up into the same discussion as “solid”
artwork. Performance and solid are two
very different things. It used to be that performers of all stripes were called
that. Musicians, singers, actors, dancers, all went by those names. Now, anyone
who makes anything of any type is called an “artist” and anything made,
conjured up, written, interpreted, or otherwise generated by a person is called
“art”. In fact, that has completely
overtaken the meaning of the word.
Conversely, those who went to “art” schools, got “art”
degrees, bought supplies at “art” stores, showed work in “art” galleries were
called “artists”. These people made “solid” art, one off, one of a kind, things
that stood in space, and were regarded visually and tactilely, and had a
relative permanence. You got a BFA or MFA with the qualifier of ‘Fine’ to
indicate solid. Fine art has been all but left behind, and galleries have been
more culprit than savior.
Performance “art” is intended to be repeated, and selling
the copied sounds or performances is how those entities eke out a living
(hopefully). This is a way bigger group,
and the assuming the mantle of “artist” has come to mean more as a performance
descriptor than fine art one. Oh well…
However, it is not ok to make copies of fine art, and since
the value of fine or ‘solid’ artwork is in it’s uniqueness, it needs a place to
be seen and experienced first hand. This has been (up until now) largely the
stage created by galleries. The web does not address this, or provide any
assistance. The web only gives some poor clues as to how something looks, and
the rest of the experience of solid art is lost. Seeing solid art in the
“flesh” (so to speak) is the only true way to experience it because just seeing
something in an image does not allow one to experience the other equally
valuable aspects of a work, such as surface, or visual weight, or size, or it’s
affect on the space it occupies, it’s emotional or architectural weight. None
of that is possible in a web image. The hand of the “fine” artist is not
present.
A couple of examples:
Cris Bruch is a sculptor I know who does drawings and
installations, etc. that mean almost nothing in images on the web. You have to
walk around them, be with them, experience their mass, and size, and presence.
You have to relate to them physically. His drawings are large and linear and
live in a space larger than the frame and glass that contains them.
When I open a show of my own work, it is not uncommon to see
people up nose to paintings or looking at them from several angles, because the
surface is important. They are paint, and up close that becomes very obvious.
The further back you get the image becomes more center stage. Like Cris’s work,
any solid artist’s work will occupy space larger than the image when viewed in
person. This experience can only happen in the work’s presence, and the web
cannot begin to supply this.
Often, when a painting (or any other ‘solid’ artwork) is
shown, it is accompanied by additional information, which when supplied within
the bubble of a work’s presence, has weight that does not happen on a screen.
It can be a placard with some description or additional or helpful insight, or
it can be an informed person willing to speak about the work or the maker. These elements give weight to a viewers
consideration as well, especially if the person who creates the placard or
speaks of the artist has some intimacy with the artist, the kind that comes
from knowing them.
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Having work in a gallery because it is popular and sells is
a sad commentary on the evolution of the gallery and it’s relationship to fine
art and to the public at large. Monkeys smoking cigars and bronze children
flying kites may sell and pay bills, but this type of weak gate-keeping erodes
the mortar that is the part of the foundation of a culture that powerful art
can harden.
So, is the web the culprit? Is the Web killing galleries?
Are galleries and the “art market” killing art?
Are we all backing off of our responsibilities to improve our culture by
ignoring the discussion? Are we collectively at fault?